Program Competencies
Upon successful completion of the program, the student should be able to:
- Understand the essential requirements for the successful planning of a new venture and be aware of the issues involved in initiating a new venture.
- Understand how to create, find, control and use necessary resources to build a growth-oriented venture by improving a student's ability to analyze, articulate, present and defend chosen entrepreneurial activities recognizing that no one course of action is necessarily correct or the best.
- Develop skills associated with innovative management in entrepreneurial environments where uncertainty and lack of information and resources are typical.
- Intelligently evaluate potential start-up opportunities for personal involvement.
- Fully understand the major components of full-cycle development of an idea into a successful enterprise.
- Understand the components and processes involved in developing a business plan (including marketing and financial plans).
- Identify and understand the various technical formalities associated with the actual starting of a new business, such as obtaining permits, registering business names with government agencies, filing a corporate charter and securing trademarks for important company identification marks.
- Develop a projected profit and loss statement, balance sheet, and cash flow statement for a small or new business.
Assessment
- Comprehensive Marketing Exit Exam
- Comprehensive Marketing Case Analysis
In addition to the track courses listed below, the general education, BBA qualifying courses, prerequisite courses, upper division and free electives must be completed. The track in SBME is composed of 27 credit hours of specialized courses in SBME.
Small Business Management and Entrepreneurship Track Requirements
General Education
Business Qualifying Courses
Business Prerequisite Course
| ACCT 281 | Principles of Financial Accounting | 3 |
| ACCT 282 | Principles of Managerial Accounting | 3 |
| BBA 261 | Business Law and Regulations | 3 |
| ECON 201 | Principles of Macroeconomics | 3 |
| ECON 202 | Principles of Microeconomics | 3 |
| Total Credit Hours: | 12 |
ECON 201 is an SBS II exchange counted in general education.
Upper Core BBA Courses
Students must be admitted to the School of Business Administration program to register for upper division business core courses. Admission requires completion of the business qualifying courses and a cumulative Morehead State GPA of at least 2.25 for all MSU and transfer courses.
| CIS 311 | Management Information Systems | 3 |
| FIN 360 | Business Finance | 3 |
| BBA 315 | Quantitative Analysis for Business | 3 |
| BBA 350 | Entrepreneurship and Innovation | 3 |
| BBA 363 | Ethical Decision Making in Business | 3 |
| BBA 370 | Operations and Service Management | 3 |
| BBA 380 | International Business | 3 |
| BBA 475 | Leadership Development | 3 |
| BBA 499C | Strategic Management | 3 |
| MATH 305 | Business Statistics | 3 |
| Total Credit Hours: | 27 |
BBA 380: (or international cooperative education, or international exchange course experience)
BBA 499C: The capstone is counted in general education.
Track Requirements
| MNGT 310 | Small Business Organization | 3 |
| MNGT 311 | Human Resource Management | 3 |
| MKT 345 | Marketing Strategies for Small Business | 3 |
| FIN 365 | Financial Issues for Small Business | 3 |
| MNGT 420 | New Venture Creations | 3 |
| Electives | (Approved Small Bus Mgnt and Entrepren. Electives) | 12 |
| Total Credit Hours: | 27 |
Approved Electives for the SBME
| CIS 320 | Web Technologies and Design | 3 |
| FIN 370 | Working Capital Management | 3 |
| | | |
| MNGT 339 | Cooperative Education III | 1-8 |
| | or | |
| MNGT 439 | Cooperative Education IV | 1-8 |
| | | |
| MNGT 476 | Special Problems in Management | 1-3 |
| MKT 340 | E-Marketing and Social Networking | 3 |
| REAL 105 | Real Estate Principles | 3 |
| | International Business Course | 3 |
General Electives