Program Competencies
Students completing the program should possess the ability to:
- Demonstrate a general knowledge of key marketing principles.
- Demonstrate knowledge of problem solving techniques.
- Analyze comprehensive cases describing organizations, identify problems or decisions associated with marketing, and plan courses of action for solving the problems or making decisions.
Assessment
- Comprehensive Marketing Exit Exam
- Comprehensive Marketing Case Analysis
In addition to the track courses listed below, the general education, BBA qualifying courses, prerequisite courses, upper division and free electives must be completed. The track in marketing is composed of 27 credit hours of specialized courses in marketing.
Marketing Track Requirements
General Education
Business Qualifying Courses
Business Prerequisite Course
| ACCT 281 | Principles of Financial Accounting | 3 |
| ACCT 282 | Principles of Managerial Accounting | 3 |
| BBA 261 | Business Law and Regulations | 3 |
| ECON 201 | Principles of Macroeconomics | 3 |
| ECON 202 | Principles of Microeconomics | 3 |
| Total Credit Hours: | 12 |
ECON 201 is an SBS II exchange counted in general education.
Upper Core BBA Courses
Students must be admitted to the School of Business Administration program to register for upper division business core courses. Admission requires completion of the business qualifying courses and a cumulative Morehead State GPA of at least 2.25 for all MSU and transfer courses.
| CIS 311 | Management Information Systems | 3 |
| FIN 360 | Business Finance | 3 |
| BBA 315 | Quantitative Analysis for Business | 3 |
| BBA 350 | Entrepreneurship and Innovation | 3 |
| BBA 363 | Ethical Decision Making in Business | 3 |
| BBA 370 | Operations and Service Management | 3 |
| BBA 380 | International Business | 3 |
| BBA 475 | Leadership Development | 3 |
| BBA 499C | Strategic Management | 3 |
| MATH 305 | Business Statistics | 3 |
| Total Credit Hours: | 27 |
BBA 380: (or international cooperative education, or international exchange course experience)
BBA 499C: The capstone is counted in general education.
Track Requirements
| MKT 354 | Consumer Behavior | 3 |
| MKT 365 | Services and Relationship Marketing | 3 |
| MKT 452 | Marketing Research and Analysis | 3 |
| MKT 495 | Marketing Strategies | 3 |
| | Approved Marketing electives | 15 |
| Total Credit Hours: | 27 |
Approved Electives for the Marketing Track
| MKT 325 | Marketing Ethics and Social Responsibility | 3 |
| | | |
| MKT 339 | Cooperative Education III | 1-8 |
| | or | |
| MKT 439 | Cooperative Education IV | 1-8 |
| | | |
| MKT 340 | E-Marketing and Social Networking | 3 |
| MKT 345 | Marketing Strategies for Small Business | 3 |
| MKT 350 | Professional Selling | 3 |
| MKT 375 | Sustainable Marketing | 3 |
| MKT 380 | Corporate Marketing Strategies | 3 |
| MKT 451 | Retail Marketing | 3 |
| MKT 454 | Integrated Market Communication | 3 |
| MKT 455 | Advertising Principles and Processes | 3 |
| MKT 469 | International Marketing | 3 |
| MKT 476 | Special Problems in Marketing | 1-3 |
General Electives