BBA 350 Entrepreneurship & Innovation

This course introduces the student to entrepreneurial thought and the process for innovation/idea generation. Students begin to develop business skills essential to the entrepreneurial experience. Students are introduced to the basics of business and challenged to think creatively about forming businesses or designing products to solve customer problems and address unmet needs in the commercial and social arenas.

Credits

3

Prerequisite

MKT 204 AND MNGT 201