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program
/Institutions/Morehead-State-University/json/2014-2015/Undergraduate-Catalog-local.json
/Institutions/Morehead-State-University/json/2014-2015/Undergraduate-Catalog.json
Small Business Management and Entrepreneurship Track – Bachelor of Business Administration
Program Competencies
Upon successful completion of the program, the student should be able to:
- Understand the essential requirements for the successful planning of a new venture and be aware of the issues involved in initiating a new venture.
- Understand how to create, find, control and use necessary resources to build a growth-oriented venture by improving a student's ability to analyze, articulate, present and defend chosen entrepreneurial activities recognizing that no one course of action is necessarily correct or the best.
- Develop skills associated with innovative management in entrepreneurial environments where uncertainty and lack of information and resources are typical.
- Intelligently evaluate potential start-up opportunities for personal involvement.
- Fully understand the major components of full-cycle development of an idea into a successful enterprise.
- Understand the components and processes involved in developing a business plan (including marketing and financial plans).
- Identify and understand the various technical formalities associated with the actual starting of a new business, such as obtaining permits, registering business names with government agencies, filing a corporate charter and securing trademarks for important company identification marks.
- Develop a projected profit and loss statement, balance sheet, and cash flow statement for a small or new business.
Assessment Procedures
Comprehensive Marketing Exit Exam
Comprehensive Marketing Case Analysis
In addition to the track courses listed below, the general education, BBA qualifying courses, prerequisite courses, upper division and free electives must be completed. The track in SBME is composed of 27 credit hours of specialized courses in SBME.
Small Business Management and Entrepreneurship Track Requirements
General Education
| General Education courses | variable |
Total Credit Hours: | 36 |
Business Qualifying and Prerequisite Courses
| Business Qualifying and Prerequisite Courses | variable |
Total Credit Hours: | 24 |
Upper Core BBA Requirements
| Upper Core BBA Requirements | variable |
Total Credit Hours: | 27 |
Track Requirements
MNGT 310 | Small Business Organization | 3 |
MNGT 311 | Human Resource Management | 3 |
MKT 345 | Marketing Strategies for Small Business | 3 |
FIN 365 | Financial Issues for Small Business | 3 |
MNGT 420 | New Venture Creations | 3 |
| Approved Small Bus Mgnt and Entrepren. Electives | 12 |
Total Credit Hours: | 27 |
Approved Electives for the SBME
CIS 320 | Web Technologies & Design | 3 |
FIN 370 | Working Capital Management | 3 |
| | |
MNGT 339 | Cooperative Education III | 1-8 |
| or | |
MNGT 439 | Cooperative Education IV | 1-8 |
| | |
MNGT 476 | Special Problems in Management | 1-3 |
MKT 340 | E-Marketing and Social Networking | 3 |
REAL 105 | Real Estate Principles | 3 |
| International Business Course | 3 |
Free Electives
| Free Electives | variable |
Total Credit Hours: | 6 |
Total Credit Hours: 120