SPMT 455 Sport Business Analytics
(3-0-3) The course evaluates appropriate use of data mining and analysis to solve sport industry issues. The contents focus on the use of appropriate and effective business data to help executives make sound business decisions and manage their enterprise. Students will learn to identify a problem, explore the data, collect and analyze necessary data, develop a strategy based on the analyses, and execute the deliberate strategy for solving the issue. Many analytics in functional areas such as sport performance, sport marketing, sport finance, sport law, and event and facility management will be introduced and applied.