Rankings, Reputations and Regional Responsiveness

Goal 1

Enhance the promotion of MSU as a highly respected university for learning and working, and continue to cultivate our reputation of excellence

Strategies:

1. Clearly identify and communicate MSU’s distinctive attributes to attract students, donors, faculty, staff and industry partners.
2. Highlight notable/successful alumni to promote MSU’s distinctiveness.
3. Analyze and implement best practices to ensure our most effective digital presence including social media platforms and the external website.

Goal 2

Strengthen student success by cultivating increased private financial support for scholarships, experiential education, learning spaces, awards and fellowships

Strategies:

1. Conduct a comprehensive campaign focused on raising funds for student scholarships.
2. Strategically involve academic departments and faculty in fundraising efforts to enhance the quality of learning spaces throughout the campus.
3. Assess resources and staffing devoted to marketing and fundraising and strengthen where necessary in accordance to benchmark institutions.

Goal 3

Provide strategic engagement and service to address regional needs through strengthened and expanded partnerships

Strategies:

1. Coordinate and focus initiatives to support regional outreach.
2. Identify and support economic development opportunities to improve the standard of living in Eastern Kentucky.
3. Identify and address the educational needs of our service region.

Goal 4

Elevate our rankings in select national publications

Strategies:

1. Direct resources to campus units whose continuous improvement impact our rankings.
2. Increase alumni giving as a way to improve rankings.
3. Allocate support and resources to promote MSU’s reputation (internally and among peer institutions) in academic excellence and student success.