MNGT 355 Business Innovation and Creativity
(3-0-3) This course will examine the importance of innovation within the entrepreneurial process from a corporate, product/process, social and sustainability perspective. Students will be introduced to the concepts of opportunity recognition and innovation management as a catalyst for value creation within the entrepreneurial venture. In addition, students will gain a better appreciation of the importance of businesses that create and support a climate of creativity to allow for and further the expansion of an on-going innovative culture.