MKT 200 The ABC's of Marketing
(3-0-3) This course explores the role of marketing in society, with an emphasis on class discussion. The ABC's are three segments of content: a history of the evolution of marketing's role in society, best marketing practices to promote business success and changing marketplace: contemporary marketing topics. Specific topics discussed will include green marketing, social media and technology, ethics and social responsibility, stealth and guerrilla marketing, branding, customer satisfaction and loyalty, value creation, advertising and regulations, cause and social marketing.