COMS 405 Communication Issue Management

(3-0-3) This course examines how a variety of organizations mediate public policy issues from a communication perspective. Course study involves an in-depth theoretical examination of corporate advocacy and issue management in America from a communication perspective. Throughout the semester, students will consider current issue management theory, the pragmatics of issue management, and issue management strategies through application of the theory to past and on-going issue management campaigns in U.S. politics.