Goal 5: Resource Enhancement
We will raise, manage and steward private support and resources.
Objective 1: Cultivate and educate alumni and friends.
Key Strategies:
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Host engagement and cultivation events.
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Place educational ads in Statement and other media.
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Conduct electronic, direct mail and phone cultivation.
Objective 2: Generate and sustain new private giving and other support to MSU.
Key Strategies:
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Increase applications for corporate and foundation funding.
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Annually solicit every alumnus.
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Continue the Much More Opportunity Campaign.
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Upgrade current annual donors.
Objective 3: Strengthen our culture of support from faculty, staff and students.
Key Strategies:
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Continue the Campus Giving Campaign.
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Enhance the student component of the Campus Giving Campaign.
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Incorporate retirees into the Campus Giving Campaign.
Objective 4: Increase support to the entire MSU community through the use of private resources.
Key Strategies:
Objective 5: Safeguard our financial future through strategic investments and the effective management of private resources.
Key Strategies:
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Work with MSU Foundation Board to sustain the new funding model.
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Ensure the MSU Foundation Financial Management and Investment Policy is being followed.
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Ensure MSU Foundation Board membership has highly qualified financial experts.
Resource Enhancement: Key Performance Measures
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Total endowment amount
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Percentage of alumni who contribute to the University annually
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Private support from the MSU Foundation Inc. transferred to support MSU operating needs
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Percent of employees participating in the Campus Giving Campaign