MKT 495 Marketing Strategies

(3-0-3) An integrated course in marketing, systematically oriented with emphasis on the marketing mix, the formulation of competitive strategies, and special attention to market analysis, marketing information, and sales forecasting.

Credits

3

Prerequisite

MKT 204, MNGT 201, and completion of or concurrent enrollment in MKT 354, MKT 365, and MKT 452, or consent of instructor