SPMT 380 Media Relations in Sport and Physical Activity
This course has been developed to introduce the student to the components necessary to manage a successful sport media relations program as well as perform all the functions of a sport information director. The preparation of materials for distribution to media outlets, such as media guides, game programs and special event publications as well as the organization of statistical information for publications will be discussed. The management of press conferences, press boxes and sport personnel interviews and the impact of technology on these events will also be covered.