Program Competencies
Students completing the program should possess the ability to:
- Demonstrate a general knowledge of key marketing principles.
- Demonstrate knowledge of problem solving techniques.
- Analyze comprehensive cases describing organizations, identify problems or decisions associated with marketing, and plan courses of action for solving the problems or making decisions.
Assessment
- Comprehensive Marketing Exit Exam.
- Comprehensive Marketing Case Analysis.
Marketing Track Requirements
General Education
Refer to the General Education section for a complete listing of general education requirements for the University. Program requirements that are also general education requirements will count in both places (as applicable).
Business Qualifying Courses
| BBA 295 | Business Communication | 3 |
| CIS 211 | Software Tools for Business | 3 |
| MKT 204 | Principles of Marketing | 3 |
| MNGT 201 | Principles of Management | 3 |
| Total Credit Hours: | 12 |
Business Prerequisite Course
| ACCT 281 | Principles of Financial Accounting | 3 |
| ACCT 282 | Principles of Managerial Accounting | 3 |
| BBA 200 | Business and Entrepreneurship | 3 |
| BBA 261 | Business Law and Regulations | 3 |
| CIS 275 | AI and Cybersecurity Skills for Business | 3 |
| ECON 101 | Introduction to Economics | 3 |
| Total Credit Hours: | 18 |
Upper Core BBA Courses
Students must be admitted to the Department of Business Administration program to register for upper division business core courses. Admission requires completion of the business qualifying courses and a cumulative Morehead State GPA of at least 2.25 for all MSU and transfer courses.
| CIS 311 | Management Information Systems | 3 |
| FIN 360 | Business Finance | 3 |
| BBA 315 | Quantitative Analysis for Business | 3 |
| BBA 363 | Ethical Decision Making in Business | 3 |
| BBA 370 | Operations and Service Management | 3 |
| BBA 380 | International Business | 3 |
| BBA 475 | Leadership and Career Development | 3 |
| BBA 499C | Strategic Management | 3 |
| MATH 305 | Business Statistics | 3 |
| Total Credit Hours: | 27 |
BBA 380: (or international cooperative education, or international exchange course experience)
Track Requirements
| MKT 354 | Consumer Behavior | 3 |
| MKT 365 | Services Marketing | 3 |
| MKT 452 | Marketing Research and Analysis | 3 |
| MKT 495 | Marketing Strategies | 3 |
| Total Credit Hours: | 12 |
Approved Marketing Track Electives
Choose 12 hours from the following:
Approved General Business Electives - Choose three hours
Approved general business electives are any 300-level or 400-level business courses with the following prefixes: ACCT, BBA, CIS, ECON, FIN, MNGT, MKT, or REAL. The three hours of electives must consist of courses for which the prerequisites are met and courses that are not used to fulfill any other BBA degree requirement. A maximum of three hours may be taken as cooperative education.
Free Electives