Marketing Minor

Marketing Minor Requirements

Core Requirements

Complete the following:

MKT 204	Principles of Marketing	3
MKT 354	Consumer Behavior	3
MKT 365	Services Marketing	3
Total Credit Hours:		9

Electives

Choose twelve hours (four courses) from the following:

MKT 325	Ethics and Social Responsibility	3
MKT 340	Digital Marketing	3
MKT 350	Professional Selling	3
MKT 375	Sustainable Marketing	3
MKT 451	Retail Marketing	3
MKT 452	Marketing Research and Analysis	3
MKT 454	Integrated Marketing Communications	3
MKT 455	Advertising Principles and Processes	3
MKT 469	International Marketing	3
MKT 495	Marketing Strategies	3
Total Credit Hours:		12

Total Credit Hours: 21