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Marketing Track - Bachelor of Business Administration

Program Competencies

Students completing the program should possess the ability to:

  1. Demonstrate a general knowledge of key marketing principles.
  2. Demonstrate knowledge of problem solving techniques.
  3. Analyze comprehensive cases describing organizations, identify problems or decisions associated with marketing, and plan courses of action for solving the problems or making decisions.

Assessment

  1. Comprehensive Marketing Exit Exam.
  2. Comprehensive Marketing Case Analysis.

Marketing Track Requirements

General Education

General Education Courses(See GNED Course Listings)

Variable
MATH 152, 174 or 175(choose one)

3-4
Total Credit Hours:33
Refer to the General Education section for a complete listing of general education requirements for the University. Program requirements that are also general education requirements will count in both places (as applicable).

Business Qualifying Courses

BBA 295Business Communication

3
CIS 211Software Tools for Business

3
MKT 204Marketing

3
MNGT 201Principles of Management

3
Total Credit Hours:12

Business Prerequisite Course

ACCT 281Principles of Financial Accounting

3
ACCT 282Principles of Managerial Accounting

3
BBA 261Business Law and Regulations

3
ECON 201Principles of Macroeconomics

3
ECON 202Principles of Microeconomics

3
Total Credit Hours:15

Upper Core BBA Courses

Students must be admitted to the School of Business Administration program to register for upper division business core courses. Admission requires completion of the business qualifying courses and a cumulative Morehead State GPA of at least 2.25 for all MSU and transfer courses.

CIS 311Management Information Systems

3
FIN 360Business Finance

3
BBA 315Quantitative Analysis for Business

3
BBA 350Business Plan Development

3
BBA 363Ethical Decision Making in Business

3
BBA 370Operations and Service Management

3
BBA 380International Business

3
BBA 475Leadership Development

3
BBA 499CStrategic Management

3
MATH 305Business Statistics

3
Total Credit Hours:30

BBA 380: (or international cooperative education, or international exchange course experience)

Track Requirements

MKT 354Consumer Behavior

3
MKT 365Services and Relationship Marketing

3
MKT 452Marketing Research and Analysis

3
MKT 495Marketing Strategies

3
Total Credit Hours:12

Approved Marketing Track Electives

Choose 15 hours from the following:

MKT 325Marketing Ethics and Social Responsibility

3
MKT 340E-Marketing and Social Networking

3
MKT 345Marketing Strategies for Small Business

3
MKT 350Professional Selling

3
MKT 375Sustainable Marketing

3
MKT 380Corporate Marketing Strategies

3
MKT 451Retail Marketing

3
MKT 454Integrated Market Communication

3
MKT 455Advertising Principles and Processes

3
MKT 469International Marketing

3
MKT 476Special Problems in Marketing

1-3
MKT 339 or 439Cooperative Education III or IV

1-8
Total Credit Hours:15

Free Electives

Free Electives (chosen by student)

variable

Total Credit Hours: 120