Social Media Minor

The purpose of the social media minor is to prepare students for opportunities to use social media as part of strategic messaging and marketing campaigns for many entities such as service groups, volunteer organizations, for-profit companies, public relations and advertising agencies, and many others as well.

Social Media minors will:

1. Be able to communicate professionally in written, oral and visual forms.
2. Demonstrate creative skills in social media production.
3. Be able to select social media channels and apply appropriate technology for the dissemination of strategic communication content.
4. Have knowledge of the legal and ethical rights and responsibilities of social media content providers serving diverse populations.
5. Demonstrate critical and strategic thinking when developing and responding to social media messages.
6. Demonstrate strategic communication skills needed for responsible team leadership and participation in social media endeavors.

Total Credit Hours: 21